In 2018, audiovisual pioneer and subcultural phenomenon ionnalee delivered her first solo-album and feature film ‘EVERYONE AFRAID TO BE FORGOTTEN’, after enchanting an international audience with her award winning, modern folklore tales through the mixed media project and Youtube mystery iamamiwhoami for almost a decade. All through her own force and label.
The Swedish singer, songwriter, producer, and director’s acclaimed ‘debut’ as ionnalee, was subsequently followed by a world-tour; funded alongside her fans through Kickstarter in just 5 days. The hugely successful tour sold-out dates across Europe, US, and Latin-America — Brazil being one of the places where ionnalee finally got to face her audience live for the first time in her career.
“As the tour finally happened, the audience response knocked me off my feet. It became a real game-changer for me. After my last album was made, there was no plan to go back into the studio. I was exhausted and have struggled with health and motivation to even continue working as an artist. But in between touring I found myself alone in my studio at every given chance, so inspired from that whole synergy I experienced with the audience on stage, that this natural flow happened, and I wanted to give back to them.’
The result is a new full-length album, ‘REMEMBER THE FUTURE’ — released May 31 on her label To whom it may concern. “It’s a hopeful visionary story of daring to dream, and shooting for the stars, despite the paradoxical underlying chafing dystopia that we are destroying our planet”, says ionnalee. “To me, the album has a kinetic energy. I felt much more confident and free when producing it, both as an artist and a producer.”
‘REMEMBER THE FUTURE’ is produced by ionnalee and also features contributions from her long time collaborator Claes Björklund (iamamiwhoami) and is mixed by Johannes Berglund (Fever Ray).
The first lush disco single ‘OPEN SEA’ (Feb 8) comes with a video directed by ionnalee and cinematographer John Strandh (iamamiwhoami) and is in her own words in the ‘low fi sci fi’ genre.